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Flapjacks and Oat Bars
Flapjacks and oat bars with chocolate for a rushed breakfast, mid-morning at the office or the window before training. Discover our own-brand flapjacks, in a coated energy version and a protein version, always in a sixty-gram piece.
Choose by what you feel like. If you want a proper serving, not just a nibble, either energy flapjack works. If your day is also short on protein, the protein one. Carry it in your bag and eat it one to two hours before training.
For eating mid-effort, with nothing to chew, go for gels; if you're after more grams of protein per unit, protein bars. Own brand, with full composition on every product page.
Oat snack
Rivals the sandwich, not the gel
Flapjacks and oat bars, 60 grams
The flapjacks in this category are real oat bars: bound, baked flakes with a dense, chewy texture, not puffed cereal. There's an energy version and a protein version with milk protein, and what changes between them is how much protein the serving carries.
Shop oat flapjacks60-gram flapjack
Oat flakes bound together and baked into a bar
A serving, not a nibble
Closer to a sandwich than to a cereal bar
No palm oil
Every product page states it, along with where the fats come from
Milk protein version
Two parts carbs to one part protein in the protein flapjack
When to eat an oat bar
Choose by the time of day: oats are a snack and a pre-workout bite, not fuel for mid-effort.
Mid-morning, travel or a long day
This is the main use for an oat bar. A 60-gram flapjack is a full serving, not a nibble, and it holds up in a bag without falling apart: it works just as well mid-morning at the office as on a trip or an outing with no fixed mealtime.
One to two hours before
Before training it helps to leave one to two hours' margin for a solid serving, so there's time to digest it. That's the moment for the energy flapjack. If you'll be eating already on the move, the right format is different: gels.
After training
Here the choice is the protein flapjack: two parts carbs to one part milk protein. The rest of the post-workout options are in their own category.
Energy flapjack, protein flapjack or protein bar
All three go up in protein and down in oats. Choose by what dominates the serving.
Oats only
Energy flapjack
An energy flapjack is bound oats with a coating, no added protein. It's the everyday snack and the one for before training with margin to spare. It's the base format of the category.
Oats and protein
Protein flapjack
The protein flapjack keeps the oat-flake base and adds milk protein: two parts carbs to one part protein. It fits after training, when you want to refuel carbs and add protein in the same bar.
Protein first
Protein bar
In a protein bar the base is concentrate or isolate, not oat flakes. It's the right category if you're counting the grams of protein you add to your day.
What to check before buying
Four checkable facts on the pack. They separate a flapjack from a sugary cereal bar.
The oat percentage
When oats give the bar its name, Regulation (EU) No 1169/2011 requires their percentage to be declared in the ingredient list. It's the figure that tells you how much oat is really in there and how much room is left for syrups, fats or protein.
Grams per bar
Compare per unit, not per 100 grams. A 60-gram flapjack and a 25-gram cereal bar aren't in the same league, and each product page's nutrition table carries both columns.
Fiber and beta-glucans
No bar in this category declares its grams of beta-glucans, so the oat health claim can't be used here: Regulation (EU) No 432/2012 requires 3 grams a day and at least 1 gram per portion. For fiber, 'source of fiber' starts at 3 grams per 100 and 'high fiber' at 6.
Where the fat comes from
These flapjacks are made without palm oil. You can check it in the ingredient list on every product page, which states where the fats come from.
Myths we hear every day
Three common objections, with the fact that puts each one in its place.
Myth: oats make you gain weight
No food makes you gain weight on its own: it depends on the whole day's total. A 60-gram bar is a dense serving, which is why it's eaten as a snack, not an extra.
Myth: it's a cereal bar
The difference is in the oat percentage and in what fills the gap when it drops: syrups, sugars and fats. You can see it in the ingredient list, ordered from most to least.
Myth: 'light' means light
'Light' is a regulated claim, not an adjective. Regulation (EC) No 1924/2006 requires 30% less of a nutrient than a comparable product, and the pack must say which one: a fat-light bar can carry the same sugars.
Tip: if your oat bar is for before training, give it one to two hours; if it's for after, choose the protein one. For every day, the usual pairing is nut butters, and the rest of the formats are in bars and snacks.
Frequently asked questions
What is an oat flapjack?
An oat flapjack is a compact bar of bound, baked oat flakes, almost always coated. It differs from a cereal bar in that oats are the base of the recipe, and in size: a 60-gram serving, not a 25-gram nibble.
What are the benefits of eating oat bars?
What they offer is practical: a serving of carbs with oats as the base, in a format that holds up in your bag and works as a snack between meals or one to two hours before training. Oat health claims require beta-glucans to be declared, and these bars don't declare them, so we don't attribute any to them.
Are oat bars good before training?
Yes, but with a time margin: one to two hours before the effort, to give a solid serving time to digest. If you eat it right before setting off, the right format is different, one that digests faster.
Which do I choose, energy or protein?
It depends on your goal. The energy flapjack is an everyday oat snack and one for before training with margin to spare. The protein one adds milk protein, with two parts carbs to one part protein, and fits after training, when you want to refuel and add protein.
What percentage of oats should an oat bar have?
There's no legal minimum: no rule sets how much oat a bar called 'oat' must contain. What is mandatory is declaring its percentage in the ingredient list when oats give the product its name. And check the order of that list: ingredients run from most to least.
Are there oat and yogurt bars?
Yes: there's a yogurt coating among the energy variants in this range. Since the coating changes from one bar to another and not all carry it, check the specific product page instead of assuming it for the whole range.
How many calories does an oat bar have?
It depends on the size. A 25-gram cereal bar comes in at around 100 kcal; a 60-gram flapjack like the ones in this category, around 280 for the energy versions and around 230 for the protein one. Always compare per whole bar, not per 100 grams: with different servings, that column misleads.
Do oat bars contain gluten?
Yes. EU law lists oats among the cereals containing gluten, and these bars don't use certified oats, so they aren't suitable for people with celiac disease. Only oats produced and controlled for that purpose can be labeled 'gluten-free': if you need it, look for that statement on the label.
How do they differ from a protein bar?
In what each one is built on. An oat bar is built on the flakes; a protein bar, on the concentrate or the isolate. If you're counting your daily protein grams, that's your category; the full comparison is in energy bars vs protein bars.
Is it worth making oat bars at home?
What you're buying here is a consistent weight per unit, months of shelf life and a bar that won't fall apart in your bag. Making them at home works — oats, banana and nuts are enough — but every batch comes out different, without a product page's guarantee of composition.
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